High-Performance CMS for fast campaigns.

It all started with a seemingly simple request: „Can you renew our website?“

Usually, we don't build simple websites. Our strength lies in complex web applications. Moreover, a custom relaunch would be much more expensive than standard solutions like WordPress or Webflow. So we advised - consciously taking responsibility as a consultant - to one of these platforms.

The customer's answer was unequivocal: They already had WordPress, but couldn't maintain the site because it was too complicated, too much fear of breaking something, and outdated - Design and content didn't fit anymore.

We didn't want to just let it go and looked at the common solutions again. Our expectation: Content maintenance should be easy there. Our reality: Even with deep technical understanding, we felt the workflows as overloaded. At this point, we had to admit the customer the truth. We felt the pain.

„If maintaining a marketing website is frightening, something fundamentally is wrong.“

So we decided to build our own solution - a CMS that exactly meets the needs of this scenario.

What we wanted to build

1. Radically simple: Creating and changing content should be possible without instructions.
2. 100 % customizable: Every brand design must be pixel-perfect.
3. SEO & Performance out of the box: Core Web Vitals and clean technology are standard.

What came out of it

JET-CMS is our result. A lean component editor that allows changes in minutes without endangering the CI. Technically, it uses Next.js & Vercel (EU) with optimized render paths and clear architecture. Multilingualism is AI-supported, and the release remains with the team. SEO basics and performance are built in instead of „nice to have“.

Effect at the customer

• Content is maintained without fear and without IT loops.
• New pages go live in hours - not in weeks.
• The website stays fast and stable; Core Web Vitals are reliably in the green range.
• The design is 100 % in the corporate look, without DIY solutions.

Conclusion

We are very satisfied with the result: JET-CMS meets all criteria we set ourselves. The first customers are already using it productively - and are enthusiastic.